Developing Mms Applications: Multimedia Messaging Services for Wireless Networks - Hardcover

Über die Autorin bzw. den Autor

Scott Guthery is CTO of Mobile-Mind, a wireless applications and software development firm headquartered in Boston, Massachusetts. He is also co-author of the popular Mobile Application Development with SMS and the SIM Toolkit and the definitive Smart Cards: The Developer's Toolkit. An active contributor to international wireless standards groups, Guthery chairs the Architecture Working Group of ETSI's Smart Card Platform Project. Prior to founding Mobile-Mind, he led the development of the first Java Card(TM) at Schlumberger and the Smart Card for Windows operating system at Microsoft.

Mary Cronin is President of Mobile-Mind and co-author of Mobile Application Development with SMS and the SIM Toolkit. She is also the author of numerous books and articles on business on the Internet, e-commerce, and mobile commerce, including Doing Business on the Internet and Unchained Value. Dr. Cronin serves on the Engineering Advisory Board of the Aurora Funds, a venture firm in North Carolina.

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Jumpstart your MMS application development

Perfect for building multimedia messaging apps that work on media- capable handsets worldwide, this guide provides a thorough tutorial in MMS programming interfaces, applications, and distribution putting you steps ahead in delivering today s hottest mobile applications. Wireless software expert Scott Guthery teams with mobile commerce specialist Mary Cronin to show you how to:
* Design, build, and integrate MMS messaging into your application environment
* Preview your applications with a build it yourself MMS testing platform
* Create code that harnesses the profit power of synchronized animated graphics and audio for mobile messaging
* Kick off your own applications with step-by-step examples and sample code
* Make a business case for content-rich mobile applications
* Partner with application aggregators, content providers, and MMS infrastructure vendors to accelerate adoption of your apps

This book is for you if
* You want a one-stop resource on MMS application design, development, and integration
* You are building multimedia apps for a variety of mobile devices
* You need to understand the business and distribution models for MMS services
* You want to see some sample code for compelling MMS applications
* You are looking for detailed technical information on MMS messages
* You develop content for wireless carriers or wireless media providers
* You want to learn from the early adopters of multimedia wireless services
* You need comprehensive answers on MMS interfaces and standards

Other books offer application overviews. Developing MMS Applications gets you writing code.