The One-Day Marketing Plan: Organizing and Completing a Plan That Works - Softcover

Buch 37 von 81: MARKETING/SALES/ADV & PROMO

Hiebing, Roman G.; Cooper, Scott W.

 
9780071395229: The One-Day Marketing Plan: Organizing and Completing a Plan That Works
Softcover
ISBN 10: 0071395229 ISBN 13: 9780071395229
Verlag: MCGRAW HILL BOOK CO, 2004

Inhaltsangabe

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

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Über die Autorin bzw. den Autor

Roman G. Hiebing Jr. is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency. A lecturer at the University of Wisconsin, Hiebing is the coauthor (with Scott Cooper) of the bestselling marketing planning texts How to Write a Successful Marketing Plan, Second Edition, and The Successful Marketing Plan, Third Edition.

Scott W. Cooper is the senior vice president of marketing and branding for Brown Shoe Company, whose divisions include Naturalizer, Bass, Buster Brown, and the 930-store Famous Footwear chain. Cooper is the former president of The Hiebing Group.

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Verlag
MCGRAW HILL BOOK CO
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0071395229
ISBN 13 
9780071395229
Einband
Taschenbuch
Anzahl der Seiten
344
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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