Wireless Data for the Enterprise: Making Sense of Wireless Business - Hardcover

Über die Autorin bzw. den Autor

GEORGE S. FAIGEN is currently Broadbeam's Chief Marketing & Strategy Officer, driving the company's strategy as it rapidly expands its presence in new markets.

BORIS FRIDMAN, Chairman and Chief Executive Officer of Broadbeam Corporation, is a founder of Broadbeam Corporation. Under his leadership, the company became one of the premier providers of software products designed to equip developers with tools to speed and facilitate the integration of wireless connectivity and solve common mobile challenges. Broadbeam Corporation (Princeton, NJ) formerly Nettech Systems was established in 1992, and is now considered to be a worldwide leader in wireless middleware. Broadbeam and its employees are dedicated to providing developers with the tools to speed and ease the integration of wireless connectivity.For more information, please visit http://www.broadbeam.com

ARIELLE EMMETT, Wallingford, PA) is a leading telecommunications writer and editor. The former Editor-in-Chief of America’s Network, Communications Consultant and Wireless Integration magazine, she is Chief Editor of the Wireless Data Forum and author of Going Mobile II: The Wireless Web; Other Data Solutions (@WDF/CTIA, 2001) and Direct Connections: Making Your Personal Computers Communicate (New American Library, 1986). Emmett is currently a contributing editor for Broadband Wireless Business and Advanstar Communications’ Special Projects Group

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"...A valuable tool for management considering or already involved in wireless project planning. This book addresses the most important questions that all organizations should ask themselves when considering deploying wireless applications."--Stephen Drake, Research Manager, Wireless & Mobile Enterprise Access, IDC

THE BLUEPRINT TO FOLLOW WHEN DECIDING IF, WHEN, AND HOW TO "GO WIRELESS"

Here's THE resource a company needs to determine whether or not to go wireless, and how to use wireless data within your organization. You'll find the information needed to gain priceless perspective on:

* Mobile workers
* Customers
* Suppliers
* Setting-up new models for profitability

WIRELESS DATA FOR THE ENTERPRISE will prove invaluable to IT managers, CEOs, CIOs, corporate decision-makers, technical developers, and anyone else involved with deciding how to use wireless data to improve their business.

"We believe this book will help corporate managers develop a sense of what is possible with wireless today--to tailor personalized data for users while selecting wireless devices, gateways, and networks. It will show the technical reader how to implement wireless applications that enable disruptive market strategies and new methods to generate revenue, linking enterprise assets securely with people using laptops, personal digital assistants (PDAs), smart phones, palmtops, dashboards, and other varying flavors of mobile devices."

Here is the definitive blueprint for firms considering or already implementing the technologies required to "go wireless." Presented in a clear, concise, and jargon-free style, WIRELESS DATA FOR THE ENTERPRISE:

* Goes beyond the consumer hype to explain both the pitfalls and advantages of "going wireless"
* Offers an unmatched overview of what is currently possible with wireless data, identifying the requirements, illustrating how to implement wireless applications, and focusing on how to make money while doing it
* Provides detailed, step-by-step guidelines on researching and developing wireless pilots and "blueprints," including selecting middleware and implementing security measures
* Includes eye-opening case studies of several early Fortune 500 wireless adopters

Guiding the reader on a journey beyond the Internet and simple cellular systems to a world of wireless knowledge, WIRELESS DATA FOR THE ENTERPRISE will prove to be a valuable "reality check" for the many claims about wireless, sorting out myth from fact, truth from exaggeration.

For managers, it details what can be accomplished in both the business and consumer space utilizing existing applications and networks.

An eye-opening futuristic view of how wireless data will touch every aspect of our lives from home monitoring, to wireless coupons, to email access, to news alerts, to wireless business applications makes for fascinating reading, and helps put present day developments in perspective.

If you or your firm need a single source for authoritative information detailing everything you should know about "going wireless"--the search ends here.