Telecom Management Crash Course: A Telecom Company Survival Guide (Crash Course) - Softcover

Über die Autorin bzw. den Autor

P.J. Louis is currently, Vice President of Product Management for a wireless equipment manufacturer.  Mr. Louis is a 20 plus year telecommunications professional, a veteran of the old "Bell System." Mr. Louis began his career as a lead electrical engineer (communications & control) for Stone & Webster Engineering within its Radiological Emergency Task Force.  Mr. Louis was former chief of staff for network engineering for NYNEX Corporation, New York Telephone; a senior manager for Bell Communications Research, and is a subject-matter-expert on network interconnection. <p>Mr. Louis has held a number of key wireless standards committee chairmanship positions within the ANSI accredited Telecommunications Industry Association (TIA) and was also Director of Technology for NextWave Wireless. A senior member of the Institute of Electrical and Electronics Engineers (IEEE) and a former officer of the IEEEs Communications Society NY Section, he is also a member of the Association of Old Crows and the Radio Club of America.  <p>Mr. Louis was a member of the editorial advisory board for Cellular Marketing Magazine; has authored numerous articles on networking for Cellular Networking Perspectives and is the author of Telecommunications Internetworking and M-Commerce Crash Course, published by McGraw-Hill.

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LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES!

The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what Telecom Management Crash Course is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.

A TRUE TELECOM TEXT FOR OUR TIME!

In Telecom Management Crash Course, P.J. Louis, a top industry advisor and author of the wildly popular M-Commerce Crash Course shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking.

LOOK INSIDE TO LEARN:
* The best organizational structures
* Sales and marketing fundamentals
* How to evaluate the marketplace and the financial value of products and services
* The most effective management styles
* How to integrate technological and business objectives
* How to develop and implement market-driven strategy
* What you need to know about state and federal regulatory considerations
* How globalization affects every carrier
* Manufacturing and outsourcing techniques