The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships - Hardcover

Bergeron, Bryan P.

 
9780071364799: The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships

Inhaltsangabe

The text helps readers get up to speed on the use of emotionally intelligent interfaces (EII). EIIs are driven by data from previous customer transactions to provide each client with the individual attention they deserve. The book explains how to create the infrastructure needed to support EIIs.

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