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E-Business Intelligence: Turning Information into Knowledge into Profit - Hardcover

Liautaud, Bernard; Hammond, Mark

 
9780071364782: E-Business Intelligence: Turning Information into Knowledge into Profit

Inhaltsangabe

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of ebusiness intelligence―intranets, extranets, and business-to-business ecommerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other ebusiness giants, Liautaud explains the what, why, and how of ebusiness intelligence in the new information economy. Bernard Liautaud (Palo Alto, CA) is CEO of Business Objects, the world's leading provider of ebusiness solutions, and, according to Intelligent Enterprise magazine, one of the "12 Most Influential Companies in the Information Technology Industry." In 1996, five years after founding Business Objects, Liataud was named one of BusinessWeek's "Hottest Entrepreneurs of the Year."

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Über die Autorin bzw. den Autor

Bernard Liautaud (Palo Alto, CA) is CEO of Business Objects, the world's leading provider of e-business solutions, and, according to Intelligent Enterprise magazine, one of the "12 Most Influential Companies in the Information Technology Industry." In 1996, five years after founding Business Objects, Liautaud was named one of BusinessWeek's "Hottest Entrepreneurs of the Year."

Von der hinteren Coverseite

"A great roadmap for building your e-business intelligence strategies." - Bob Sanguedolce, CIO, eBay, Inc.

"Textbook reading for any manager attempting to bridge the worlds of technology and business." - Andrew clyne, Vice President, Systems Development, MasterCard International.

"This book demonstrates the power of harnessing and making use of information." - Rick Sherlund, Managing Director of Goldman Sachs.

"Turning information into actionable knowledge is the key to electronic business success." - Judith S. Hurwitz, President & CEO Hurwitz Group, Inc.

WHAT DRIVES THE INTELLIGENCE STRATEGIES OF TODAY's e-BUSINESS GIANTS?

Bernard Liautaud, President and CEO of Business Objects, the world's leading provider of e-business intelligence, provides a new model for maximizing the value of information.

Focusing on the three main areas of e-business intelligence - intranets, extranets, and business-to-business ecommerce - Liautaud describes cutting edge strategies for accessing, analyzing, and sharing corporate data. A vital link for companies seeking to compete in the New Information Economy, e-Business Intelligence is every manager's answer to the what, why, and how of e-business today.

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