Digital Transformation: The Essentials of E-Business Leadership - Hardcover

Patel, Keyur; McCarthy, Mary Pat

 
9780071364089: Digital Transformation: The Essentials of E-Business Leadership

Inhaltsangabe

The future of business is inextricably bound up with the Internet. Written by strategists at KPMG Consulting/Mertrius, this text provides executives with a "road map" for leading their companies through the transistion from business to e-business. By using interviews with those dealing with the e-business development, this book reveals the principles behind the digital transformation already underway, and why some companies succeed while others fail.

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Über die Autorinnen und Autoren

Keyur Patel is the former Chief Strategy Officer for KPMG Consulting and CEO of Metrius. He develops innovative e-business solutions for both global corporations and start-ups.

Mary Pat McCarthy provides e-Business and financial management advice to some of the world's leading high technology companies and is Vice Chair of the Information, Communications, and Entertainment practice of KPMG LLP.

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ISBN 10:  0071372113 ISBN 13:  9780071372114
Hardcover