How to Think Like the World's Greatest Marketing Minds: Business Lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, ... Other Masters of Marketing (Leader's Edge S.) - Hardcover

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

They are the men and women whose strategies continue to define industries, set trends, lead companies, and make millions. And now, for the first time, the secrets behind their extraordinary successes are being revealed to the rest of us. Here, finally, are the detailed blueprints of their winning strategies-strategies you and your organization can learn from, adapt, and immediately use to your own advantage, no matter what your industry.

Each volume in The Leader's Edge Series illuminates it particular area of business expertise, from new media growth and innovations in information technology to state-of-the-art marketing and Wall Street wizardry. Highlighting the origins and theory behind each winning strategy, the series shows readers exactly how to customize and apply the strategies in their workplace.

Full of fascinating quotes, anecdotes, little-known facts, and expert analyses of such iconic figures as Bill Gates, Martha Stewart, David Ogilvy, William Hewlett, and Steve Jobs, this practical and inspiring new series promises to equip every reader with the invaluable Leader's Edge.

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of "stand-out" marketing. Author Marcia Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate thesuccess of such legends as David Ogilvy, Jack Trout, and Martha Stewart. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Larry Kanner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as David Ogilvy, Jack Trout, and Martha