Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing - Hardcover

Newell, Frederick

 
9780071357753: Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

Inhaltsangabe

In this work, Newell outlines what the latest technology shift means for marketers in every field, and how businesses can create and implement the best CRM strategies. It provides customer analysis and relationship building techniques and new tools of the Internet.

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9780071387828: Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

Vorgestellte Ausgabe

ISBN 10:  007138782X ISBN 13:  9780071387828
Verlag: McGraw-Hill Professional, 2002
Softcover