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Powerful and elegantly simple.
Achieve higher quality...lower costs...faster time to market
Companies worldwide have used the methods of quality expert Genichi Taguchi for the past 30 years with phenomenal product development cost savings and quality improvements. Robust Engineering, by this three-time Deming Prize winner, along with Subir Chowdhury and Shin Taguchi, is the first book to explain and illustrate his newest, most revolutionary methodology, Technology Development. It joins Design of Experiments and Robust Design as the framework on which your company can build a competitive edge. Case studies of real-world organizations Ford, ITT, 3M, Minolta, NASA, Nissan, Xerox and 9 others show you how the techniques of all three methodologies can besuccessfully applied. You'll hammer flexibility into your manufacturing organization to minimize product development costs, reduce product time-to-market, and fully satisfy customers needs.
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GENICHI TAGUCHI, D.Sc., is Executive Director of the American Supplier Institute, an international organization that trains and consults on quality management and engineering. Winner of the Deming Prize of Japan and the Shewhart Medal of the American Society for Quality, Dr. Taguchi developed the statistical and logical systems for rapid improvements in product quality and product development that have revolutionized automobile and other industries in America and in his home country of Japan. He is also co-author of McGraw-Hill’s Robust Engineering.
SUBIR CHOWDHURY is Executive Vice President of the American Supplier Institute. A recipient of the Society of Automotive Engineers’ prestigious Henry Ford II Award for Excellence, he is the lead author of the international best-selling business book - Management 21C and co-author of Robust Engineering (McGraw-Hill, 1999).
"Robust Engineering produces parts that avoid failure." - John F. Elter, Vice President and Chief Engineer, Office Products Division, Xerox Corporation."Toyota had incorporated Robust Engineering into its product development processes and it has become the daily norm for Toyota engineers." - Kenzo Euno, President, Ueno Design Institute, Japan."Through the use of Tagushi's Robust Engineering approach at ITT Industries, our products truly are 'Engineered for Life.'" - Richard s. Ullman, Vice President, ITT Defense & Electronics.Robust Engineering using Taguchi Methods is not some mysterious Eastern way. It's a clockwork-simple program for creating outstanding new products. Xerox used Robust Engineering to prestidigitate its high-end digital office imaging system three years faster than its less complicated predecessor. Xerox's new DC265 has already grabbed a 70% market share. This amazing casebook is your chance to see other examples of Robust Engineering at work. Sit in at Ford and Nissan...easvesdrop at NASA, Xerox, 3M, Minolta...and answer your invitation from ITT, Goldstar, Sampo Kaguki, and Fumakilla. You'll see Robust Engineering used to: Anticipate customer cravings; Glide through design stages error-free; Spot design flaws before prototype; Eliminate manufacturing defects; Prevent high prices - and other things customers don't want; And bring out better products faster. Plus, here's your chance to learn what not to do by watching business giants stumble, as they complicate what should be a simple process.
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