Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases - Softcover

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9780071324755: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Inhaltsangabe

presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

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9780070182608: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

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ISBN 10:  0070182604 ISBN 13:  9780070182608
Verlag: McGraw-Hill Higher Education, 2009
Softcover