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Reseña del editor
International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
Biografía del autor
Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.
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- VerlagMcGraw-Hill Education
- Erscheinungsdatum2007
- ISBN 10 0071286675
- ISBN 13 9780071286671
- EinbandTapa blanda
- Anzahl der Seiten623
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International Business: The Challenge of Global Competition w/ CESIM access card
Verlag:
Mcgraw Hill Higher Education, 2007
ISBN 10: 0071286675
ISBN 13: 9780071286671
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR006624145
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International Business the Challenge of Global Competition
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780071286671. Artikel-Nr. 9094515
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International Business: The Challenge of Global Competition
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Artikel-Nr. 9223503
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International Business: The Challenge of Global Competition (11th Edition, International Edition)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780071286671. Artikel-Nr. 9284568
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