Modern Competitive Strategy - Softcover

Walker, Gordon

 
9780071276337: Modern Competitive Strategy
Softcover
ISBN 10: 0071276335 ISBN 13: 9780071276337
Verlag: McGraw-Hill Education Ltd, 2009

Inhaltsangabe

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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Über die Autorin bzw. den Autor

Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0071276335
ISBN 13 
9780071276337
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780073381381: Modern Competitive Strategy

Vorgestellte Ausgabe

ISBN 10:  0073381381 ISBN 13:  9780073381381
Verlag: McGraw Hill Higher Education, 2008
Softcover