Verwandte Artikel zu Consumer Behavior (Int'l Ed)
Inhaltsangabe
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book
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Über die Autorinnen und Autoren
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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Consumer Behavior & Marketing Strategy
Verlag:
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR007156756
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Consumer Behavior
Verlag:
McGraw-Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Softcover
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Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 49876489-20
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Consumer Behavior & Marketing Strategy, 9th Edition
Verlag:
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
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Softcover
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Zustand: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-H-022-02266
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Consumer Behavior & Marketing Strategy, 9th Edition
Verlag:
Mcgraw Hill Higher Education, 2010
ISBN 10: 0071267816
ISBN 13: 9780071267816
Gebraucht
Softcover
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-C-005-02852
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780071267816. Artikel-Nr. 9797724
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071267816. Artikel-Nr. 9797723
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Consumer Behavior & Marketing Strategy (9th/Intl Edn)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780071267816. Artikel-Nr. 9776424
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