Corporate Information Strategy and Management: Text and Cases (Int'l Ed) - Softcover

Applegate, Lynda M.; Austin, Robert D.; Soule, Deborah L.

 
9780071263191: Corporate Information Strategy and Management: Text and Cases (Int'l Ed)
Softcover
ISBN 10: 0071263195 ISBN 13: 9780071263191
Verlag: McGraw-Hill Education Ltd, 2009

Inhaltsangabe

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Über die Autorinnen und Autoren

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0071263195
ISBN 13 
9780071263191
Einband
Taschenbuch
Anzahl der Seiten
524
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780073402932: Corporate Information Strategy and Management: Text and Cases

Vorgestellte Ausgabe

ISBN 10:  0073402931 ISBN 13:  9780073402932
Verlag: MCGRAW HILL BOOK CO, 2008
Hardcover