Services Marketing (McGraw-Hill International Editions Series) - Softcover

Zeithaml, Valarie A.; Bitner, Mary Jo

 
9780071169943: Services Marketing (McGraw-Hill International Editions Series)

Inhaltsangabe

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

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Weitere beliebte Ausgaben desselben Titels

9780072312218: Services Marketing: Integrating Customer Focus Across the Firm (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Vorgestellte Ausgabe

ISBN 10:  0072312211 ISBN 13:  9780072312218
Verlag: McGraw Hill Higher Education, 1999
Hardcover