Verwandte Artikel zu Services Marketing (McGraw-Hill International Editions...

Services Marketing (McGraw-Hill International Editions Series) - Softcover

Zeithaml, Valarie A.; Bitner, Mary Jo

 
9780071169943: Services Marketing (McGraw-Hill International Editions Series)

Inhaltsangabe

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.