Marketing Research: A Problem-solving Approach - Softcover

Sudman, Seymour; Blair, Edward A.

 
9780071158626: Marketing Research: A Problem-solving Approach

Inhaltsangabe

This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.

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