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Service Management: Operations, Strategy, Information Technology - Softcover

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780071157094: Service Management: Operations, Strategy, Information Technology

Inhaltsangabe

Designed for courses in service management, service operations management or operations management, this text uses information technology as a sub theme; deals with high tech service examples; provides optional coverage of quantitative material; and also features yield management and data.

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