Verwandte Artikel zu Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases - Softcover

Strickland, Alonzo J.; Thompson Jr., Arthur A.

 
9780071155779: Strategic Management: Concepts and Cases
Softcover
ISBN 10: 0071155775 ISBN 13: 9780071155779
Verlag: McGraw-Hill Education (ISE Editions), 1997

Inhaltsangabe

This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.

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Verlag
McGraw-Hill Education (ISE Editions)
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0071155775
ISBN 13 
9780071155779
Einband
Taschenbuch
Anzahl der Seiten
1000
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Ufficio Anagrafiche Messaggerie
ufficio.anagrafiche@meli.it

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