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Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Levy, Michael; Weitz, Barton A.

 
9780071153874: Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing)
Hardcover
ISBN 10: 007115387X ISBN 13: 9780071153874
Verlag: McGraw-Hill Education (ISE Editions), 1998

Inhaltsangabe

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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Verlag
McGraw-Hill Education (ISE Editions)
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
007115387X
ISBN 13 
9780071153874
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
650
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar