Retailing Management (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Levy, Michael; Weitz, Barton A.

 
9780071153874: Retailing Management (The Irwin/McGraw-Hill Series in Marketing)
Hardcover
ISBN 10: 007115387X ISBN 13: 9780071153874
Verlag: McGraw-Hill Education (ISE Editions), 1997

Inhaltsangabe

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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Reseña del editor

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Education (ISE Editions)
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
007115387X
ISBN 13 
9780071153874
Einband
Tapa dura
Auflage
3
Anzahl der Seiten
650
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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