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This work emphasizes the use of market research in managerial decision making. It discusses the market research process and presents a complete market research project from start to finish to show students what market research looks like. The authors deal with technical aspects of market research so that students can apply research procedures to real applications. It includes: examples of international marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmopolitan Magazine; and marketing research databases containing results from actual marketing research studies.
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780071144186
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Marketing Research: An Applied Approach (5th Edition)
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780071144186. Artikel-Nr. 9193463
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Marketing Research: An Applied Approach (McGraw-Hill International Editions)
Verlag:
McGraw-Hill Education (ISE Editions), 1996
ISBN 10: 0071144188
ISBN 13: 9780071144186
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Paperback. Zustand: Good. 880 pages. Cover worn and curled. Includes 3 1/2 inch floppy !!This work emphasizes the use of market research in managerial decision making . It discusses the market research process and presents a complete market resear ch project from start to finish to show students what market research looks like . The authors deal with technical aspects of market research so that students ca n apply research procedures to real applications. It includes: examples of inter national marketing; results of a 1994 survey of marketing research practice; 14 cases including Nestle, Kelloggs, European Alcohol Research Foundation and Cosmo politan Magazine; and marketing research databases containing results from actua l marketing research studies. Artikel-Nr. 623o
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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
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Hardcover. Zustand: Very Good. Marketing Research: An Applied Approach (McGraw-Hill International Editions Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780071144186
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