Global Marketing: Foreign Entry, Local Marketing and Global Management - Softcover

Johansson, Johny

 
9780071144025: Global Marketing: Foreign Entry, Local Marketing and Global Management
Softcover
ISBN 10: 0071144021 ISBN 13: 9780071144025
Verlag: McGraw-Hill Education (ISE Editions), 1996

Inhaltsangabe

Focusing on global, international and export marketing, this text reflects the job of the typical global marketing manager. It centres on the idea of the multinational firms (both large and small businesses) and aims to present the theory in a way which will help marketing managers understand what drives a company's expansion abroad and how and when to adapt the various marketing functions involved. The text integrates the environments (politics, finance, legal and economic regions) and covers culture. International in approach, it features cases from around the world and examples from the 1990s.

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Verlag
McGraw-Hill Education (ISE Editions)
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0071144021
ISBN 13 
9780071144025
Einband
Taschenbuch
Anzahl der Seiten
720
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780071195638: Global Marketing: Foreign Entry, Local Marketing & Global Management: Foreign Entry, Local Marketing and Global Management (The McGraw-Hill/Irwin Series in Marketing)

Vorgestellte Ausgabe

ISBN 10:  0071195637 ISBN 13:  9780071195638
Verlag: McGraw-Hill Publishing Co., 2002
Hardcover