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Service Management for Competitive Advantage - Softcover

 
9780071133128: Service Management for Competitive Advantage

Inhaltsangabe

This new book on service management sets the paradigm service management for the 1990's. An undergraduate text, it is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experience and research with numerous service firms. Jargon-free, it treats issues rigorously, contains the most recent data, and is soundly based on the most current scholarly thinking available in the service literature. Quantitative material is separated from conceptual material in the chapter supplements and final section of the text, but statistics is a prerequisite. It emphasises that success in a world-wide market is tied inextricably to quality, innovation, and growth and expansion. Its highly readable presentation is designed to appeal even to students with little business experience, and includes all real-world examples, quality end-of-chapter cases, exercises, and fully-worked examples.

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Reseña del editor

This new book on service management sets the paradigm service management for the 1990's. An undergraduate text, it is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experience and research with numerous service firms. Jargon-free, it treats issues rigorously, contains the most recent data, and is soundly based on the most current scholarly thinking available in the service literature. Quantitative material is separated from conceptual material in the chapter supplements and final section of the text, but statistics is a prerequisite. It emphasises that success in a world-wide market is tied inextricably to quality, innovation, and growth and expansion. Its highly readable presentation is designed to appeal even to students with little business experience, and includes all real-world examples, quality end-of-chapter cases, exercises, and fully-worked examples.

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  • VerlagMcGraw-Hill Education (ISE Editions)
  • Erscheinungsdatum1994
  • ISBN 10 0071133127
  • ISBN 13 9780071133128
  • EinbandTapa blanda
  • SpracheEnglisch
  • Anzahl der Seiten480
  • Kontakt zum HerstellerNicht verfügbar

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9780070212176: Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)

Vorgestellte Ausgabe

ISBN 10:  0070212171 ISBN 13:  9780070212176
Verlag: McGraw-Hill Inc.,US, 1993
Hardcover

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James A. Fitzsimmons, Mona J. Fitzsimmons
ISBN 10: 0071133127 ISBN 13: 9780071133128
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780071133128

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