Marketing Channels: A Relationship Management Approach - Softcover

Pelton, Lou; Strutton, David; Lumpkin, James R.

 
9780071121002: Marketing Channels: A Relationship Management Approach
Softcover
ISBN 10: 0071121005 ISBN 13: 9780071121002
Verlag: McGraw-Hill Publishing Co., 2001

Inhaltsangabe

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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Reseña del editor

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Publishing Co.
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0071121005
ISBN 13 
9780071121002
Einband
Tapa blanda
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780072895124: Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing)

Vorgestellte Ausgabe

ISBN 10:  0072895128 ISBN 13:  9780072895124
Verlag: McGraw-Hill Inc.,US, 2001
Hardcover