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We've made a great text, greater and the current market leader leads the way again. This new edition includes more technology, a stronger, integrated e-commerce focus, coverage of how technology is impacting business, and more coverage of personal skill development as it relates to career success. All these factors combine to help show the connection between text and the real business world. The text and supporting package comprise a learning system that maximizes the student's ability to explore and establish the skills needed for future growth and success.
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Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.
Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
Paul Berman founded a firm of chartered accountants and was actively engaged in the fields of management consulting, auditing, and taxation for 35 years. These activities involved considerable time overseas. He then went on to John Abbott College near Montreal, where he continues to teach a variety of business courses. Since 1988, he has been teaching an international business policy course at McGill University.
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