Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise: The Challenge of Customer-centred Enterprise - Hardcover

Washburn, Stewart A.

 
9780070684416: Managing the Marketing Functions: The Challenge of Customer-Centered Enterprise: The Challenge of Customer-centred Enterprise

Inhaltsangabe

Tells how to handle twenty-five marketing functions, develop new products, conduct market research set competitive prices, acquire marketing information, and evaluate progress

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