Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities

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9780070680043: Value Investing and Behavioral Finance: Insights into Indian Stock Market Realities

"...For Indian investors especially, the book is a must read!" Hersh Shefrin Author of Beyond Greed and Fear "...Extremely informative...complete in the coverage of all areas of investor behavior and behavioral trends..." Y. M. Deosthalee CFO, Larsen & Toubro Ltd. "...Provides the reader with the much needed framework to help him carve his way to wealth by investing intelligently." Harsh C. Mariwala Chairman & MD, Marico Ltd. "...A timely book offering a pragmatic way of understanding market behaviour and enabling better investment decisions." Ashok M. Advani Chairman & MD, Blue Star Ltd. "...Parag Parikh has taken the best of the recent research in behavioral finance and has successfully applied its models to the Indian stock markets." Sanjay Bakshi Visiting Professor, MDI, Gurgaon "...A guide on how to retain your cool in the times of meltdown..." Bachi Karkaria, Consulting Editor, The Times of India "When others are greedy be fearful and when others are fearful be greedy"-- ill-timed bouts of greed and fear among investors make stock markets volatile. Rational and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a time when market upheavals are eroding investors' confidence, dooming life's earnings and corporate fortunes, and whipping up mass hysteria—Value Investing and Behavioral Finance comes as an antidote to investor anxiety and a guide to sane and safe investment decisions. Using investing trends in Indian capital markets over the last three decades, it shows how collective behavioral biases affect investment decisions, returns and market vagaries. As a corrective, it spells out long-term value and contrarian investing strategies based on the principles of behavioral finance. Further, it advises on how to spot investment opportunities and pitfalls in commodity stocks, growth stocks, PSUs, IPOs, sectors and index stocks. It also alerts the reader to a 'bubble' or crisis situation, and ways to identify and insure against it. Value Investing and Behavioral Finance, a timely offering from a seasoned investment strategist, is a must read for stock brokers, bankers, lay investors, portfolio managers, fund managers, and students of finance.

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About the Author:

Parag Parikh, an alumnus of Harvard Business School, has over 25 years of experience in the financial sector. In particular, he is a keen observer, proponent and pioneer in the field of behavioral finance in India. He provides coaching and consulting services to investors, businesses and students. Parag Parikh is the founder and chairman of Parag Parikh Financial Advisory Services Ltd. (PPFAS) ( which is committed to assisting investors in following the time-tested long-term value investing strategies. PPFAS firmly believes that it is in a profession rather than a business and hence treats the interests of the investors to be of paramount importance. Parag has an insightful knowledge of the workings of the stock market, an analytical eye and an informed outlook. He is a believer in Alvin Toffler's saying: 'Doing the right thing, rather than doing this right.' In an industry where the race is to get bigger and better, his firm's philosophy is clearly that 'slow and steady wins the race.' Parag's abiding passion is to make the financial markets a better and a safer place for investors by helping them direct their focus towards achieving their investing and financial goals, and not be carried away by the noise of the markets. He is a regular columnist with The Times of India, and a guest columnist with The Economic Times, Business Standard, DNA, Financial Express, among other business journals. His views on the financial markets are actively sought by television channels like Times Now, NDTV Profit, Doordarshan and CNBC. Parag has also authored a widely acclaimed best seller Stocks to Riches: Insights on Investor Behaviour (2005), which is currently in its sixth reprint two years since the first publication. Parag believes in self-renewal and mental and physical challenges in that he is an avid reader, swimmer, golfer and practitioner of Vipassana meditation. He stays in Mumbai with his family, and is fond of travelling, especially to find inspiration for his books and columns. He can be reached via his blog on and email

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