Managing New Technology Development (MCGRAW HILL ENGINEERING AND TECHNOLOGY MANAGEMENT SERIES) - Hardcover

Souder, William E.; Sherman, J. Daniel

 
9780070597488: Managing New Technology Development (MCGRAW HILL ENGINEERING AND TECHNOLOGY MANAGEMENT SERIES)
Hardcover
ISBN 10: 0070597480 ISBN 13: 9780070597488
Verlag: McGraw-Hill Professional, 1994

Inhaltsangabe

Advises how to move a new-technology product through its entire life cycle of development from the generation of a viable idea to the launching into the market place. Among the steps are conceptualizing new products and technologies, defining the market, organizing for innovation, and managing the people and process. Annotation copyright Book News, Inc. Portland, Or.

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Über die Autorin bzw. den Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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In this new book, twenty of the nation's foremost technology management experts have pooled their vast knowledge and experience to bring you the first comprehensive, fully integrated guide to effectively managing new technology throughout the product development process. From the generation of a viable product idea to the launch of that product into the marketplace, this in-depth survey takes you sequentially through the life cycle development of a new product/technology and presents proven methods for managing the activities required at each stage in the process. You'll find detailed coverage of the full range of technology management issues, including conceptualizing new products and technologies; defining markets and users for new technologies; organizing for technology and innovation; managing technical professionals and project teams; managing the new product development effort; and transforming R&D and manufacturing capabilities. Using examples of actual industrial applications, the book fully explores such key concepts as compressing cycle times... parallel development methods... using teams and task forces... managing customer interfaces... the strategic management of technology... managing technology in global markets... co-venturing... and more. In addition, summary guidelines demonstrate how engineering, R&D, and marketing managers can apply these concepts within their own organizations.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0070597480
ISBN 13 
9780070597488
Einband
Gebundene Ausgabe
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland