Verwandte Artikel zu Marketing Management: Strategies and Programs
Inhaltsangabe
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0070489424I5N00
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Marketing Management : Strategies and Programs
Verlag:
McGraw-Hill Companies, The, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
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Softcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 4th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 3093296-6
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Marketing Management: Strategies and Programs
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780070489424. Artikel-Nr. 9820546
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Series in Marketing: Marketing Management: Strategies and Programs - Fourth Edition
Anbieter: Bookbot, Prague, Tschechien
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Softcover. Zustand: Fair. Leichte Verschmutzung / Farbtonveränderung; Verformung des Buches. This text focuses on the middle-management marketing decisions students are most likely to encounter in their careers. It emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. In this edition, the sections on market segmentation, differential positioning, product-line marketing strategies and factors in new product success and failure have been rewritten and more emphasis placed on branding, corporate culture, quality and ethics. A separate test bank has been added, which includes multiple-choice questions, as well as essay questions. Interactive computer simulations focusing on analysis and strategy now accompany the text. Artikel-Nr. 4f41074c-8a25-41c7-8575-20c256112506
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