CUSTOMER RELATIONSHIP MANAGEMENT:Emerging Concepts, Tools and Applications - Hardcover

Über die Autorinnen und Autoren

Jagdish N Sheth is the Charles H Kelistadt Professor of Marketing at Emory University. He has published more than 200 books and research papers in different areas of marketing. His book, 'The Theory of Buyer Behavior' (1969), with John A Howard, is a classic in the field. He has recently published two scholarly books: Marketing Theory: Evolution and Evaluation, with D M Gardner and D E Garrett (1988); and Consumption Values and Market Choices, with B I Newman and B L Gross (1991). He is on the editorial board of a dozen scholarly journals in marketing, international business and quantitative methods. He is also series editor of Research in Marketing. In 1989, he received the Outstanding Educator Award from the Academy of marketing Science, and in 1992 he received the P D. Converse Award from the American Marketing Association. He is a Fellow of the American Psychological Association and past President of the Association for Consumer Research.

Atul Parvatiyar is President, iCRM and Adjunct Associate professor of marketing at Goizueta Business School, Emory University. He received his MBA and PhD from Banaras Hindu University, India. He has authored a number of articles in the areas of international marketing, business alliances, and environmental marketing. His previous research has been published in the Journal of the Academy of Marketing Science, International Business Review, Research in Marketing and Journal of Business Research. He is co-editorial review board of International Marketing Review and the International Journal of Customer Relationship Management.

G Shainesh is an Assistant Professor of Marketing at the Management Development Institute, Gurgaon. He received his Fellow (PhD) from the Indian Institute of Management, Bangalore. In 1995, he received the PD Agarwal TCI Award for Doctoral Research in management and in 1994, he was awarded the Citibank Special Research Award for his research paper on service quality. His research interests are in the areas of relationship management, service management and service quality. He has held managerial positions at Western Coalfields Ltd., Nagpur and Sterling Holiday Resorts International Ltd., Chennai before switching to academics.