Web Commerce Technology Handbook (McGraw-Hill Computer Communications Series) - Softcover

Minoli, Daniel

 
9780070429789: Web Commerce Technology Handbook (McGraw-Hill Computer Communications Series)
Softcover
ISBN 10: 0070429782 ISBN 13: 9780070429789
Verlag: McGraw-Hill Education, 1997

Inhaltsangabe

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

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Über die Autorin bzw. den Autor

Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.

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Verlag
McGraw-Hill Education
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0070429782
ISBN 13 
9780070429789
Einband
Tapa blanda
Anzahl der Seiten
528
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780074637425: WEB COMMERCE TECHNOLOGY HANDBOOK

Vorgestellte Ausgabe

ISBN 10:  0074637428 ISBN 13:  9780074637425
Softcover