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Web Commerce Technology Handbook (McGraw-Hill Series on Computer Communications) - Softcover

Minoli, Daniel; Minoli, Emma

 
9780070429789: Web Commerce Technology Handbook (McGraw-Hill Series on Computer Communications)
Softcover
ISBN 10: 0070429782 ISBN 13: 9780070429789
Verlag: McGraw-Hill Professional, 1997

Inhaltsangabe

While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

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Über die Autorin bzw. den Autor

Daniel Minoli is CTO of a Wi-Fi startup. Previously a principal of the Infoport Group, product development consultants to the telecom industry, he has had a distinguished career at Lucent Technologies and AT&T. Dan is a prolific author. He also teaches at Stevens Institute of Technology and New York University.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0070429782
ISBN 13 
9780070429789
Einband
Taschenbuch
Anzahl der Seiten
621
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

Via Verdi, 8
Assago Milano
20090
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