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Net Future: The 7 Cybertrends That Will Drive Your Business, Create New Wealth, and Define Your Future - Hardcover

Martin, Chuck

 
9780070411319: Net Future: The 7 Cybertrends That Will Drive Your Business, Create New Wealth, and Define Your Future

Inhaltsangabe

Looks at ways businesses can succeed in today's Internet-based business environment

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Über die Autorin bzw. den Autor

Chuck Martin is the author of the New York Times Business Book Best Seller, The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World , a guide to the basic do's and don'ts of understanding and using the internet in everyday business. He is a well-respected leader, speaker, and cyber-expert in the rapidly growing interactive marketplace. He is a former vice president of IBM and was founding publisher of Interactive Age. He is president of the Net Future Institute, which focuses on the future of E-business and the Internet.

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Where is the Internet really going, and what will business be when it gets there? Welcome to Net Future, a world where information is power and the power of consumers is absolute. A world where business opportunities for the well prepared will be no less than absolute­­and failure equally certain for those who are not. What's in store for

you, your business, and your future customers? Find out now with Net Future: The 7 Cybertrends That Will Drive Your Business, Create New Wealth, and Define Your Future

Praise for Chuck Martin's Digital Estate:

"Strategies for Competing, Surviving, and Thriving in an Internetworked World, The New

...A smart survival manual...particularly useful for its profiles of dozens of companies."­­Publisher's Weekly

"A clear, incisive and detailed look at the new economy...[it] explains the Internet and its implications for CEPs and other mortal, wired-phobic managers."­­Business and Technology

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