COMMUNICATING CHANGE: How to Win Employee Support for New Business Directions - Hardcover

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9780070364523: COMMUNICATING CHANGE: How to Win Employee Support for New Business Directions
Hardcover
ISBN 10: 0070364524 ISBN 13: 9780070364523
Verlag: McGraw-Hill Education Ltd, 1994

Inhaltsangabe

When a company decides to make a major organizational change­­whether it's a new emphasis on customer service, quality management, restructuring or downsizing­­managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress.

Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding principles:

  • Conveying the message through supervisors
  • Communicating face-to-face
  • Making the changes relevant to each work area

In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.

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Über die Autorin bzw. den Autor

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Any time your company decides to make a major organizational change - whether it's a new emphasis on customer service, quality management, restructuring, or downsizing - your job is to get the message through to your employees, and enlist their support and cooperation. If you don't, the changes you're trying to implement will inevitably create more turmoil than progress. The challenge is how to deliver your message all the way through the ranks. A task made especially difficult when changes you are trying to communicate are unpopular. Now, here's a book that reveals to all managers how to implement important changes and make them work. This is not a theoretical book. it's advice from the trenches. Packed with checklists, sample communications, diagrams, surveys, step-by-step guidance. This book evaluates the real-life communication successes and failures experienced by many multinational corporations including: General Motors, Polaroid, Xerox, Hewlett-Packard, British Telecom, GE, and IBM.

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0070364524
ISBN 13 
9780070364523
Einband
Gebundene Ausgabe
Anzahl der Seiten
268
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland