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The Search for Digital Excellence - Hardcover

Gebauer, Judith; Hartman, Amir; Roldan, Malu

 
9780070270572: The Search for Digital Excellence

Inhaltsangabe

This volume covers the new strategies for exploiting the Internet-based technology in the emerging digital economy, including lessons learned, critical success factors and 25 multi-dimensional case studies. Other topics discussed include: building e-commerce from the inside-out; consumer based e-commerce; impact on the organization, the people and barriers to success; and WWW sites - new information and never out of date.

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Über die Autorin bzw. den Autor

Amir Hartman (San Francisco, CA) is a professor at the University of California at Berkeley and the managing director of CISCO Systems Internet Business Solutions Group. John Kador (Geneva, IL), is an industry analyst and journalist, and the author of many books. John G. Sifonis (San Francisco, CA) is a veteran information technology consultant and writer.

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