Achieving the Competitive Edge Through Integrated Technology Management (McGraw-Hill Engineering and Technology Management Series) - Hardcover

Inhaltsangabe

Featuring a total systems approach to technology management, from product development through marketing and sales, Gaynor explains the steps for an organization to take to capitalize on and profit with new technology. He demonstrates how to avoid investing more in new technology than productivity and profitability justify. Annotation copyright Book News, Inc. Portland, Or.

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