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A First Look at Communication Theory - Softcover

 
9780070228221: A First Look at Communication Theory

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Intended for courses in communication theory at the freshman to senior level, this text covers verbal and nonverbal messages; cognitive processing; relationship development and maintenance; influence; decision making; intercultural and gender communication; organizational communication; public speaking; media and culture; and the effects of the media. This edition features a chapter covering the history of the communication discipline; improved coverage of ethics; and five new theories including Borman's convergence theory and Hirakawa's functional perspective (group decision making theories); Deetz's critical communication theory for organizations; Zillman's mood management theory; and Philipsen's ethnography of communication.

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Intended for courses in communication theory at the freshman to senior level, this text covers verbal and nonverbal messages; cognitive processing; relationship development and maintenance; influence; decision making; intercultural and gender communication; organizational communication; public speaking; media and culture; and the effects of the media. This edition features a chapter covering the history of the communication discipline; improved coverage of ethics; and five new theories including Borman's convergence theory and Hirakawa's functional perspective (group decision making theories); Deetz's critical communication theory for organizations; Zillman's mood management theory; and Philipsen's ethnography of communication.

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Griffin, Emory A.
Verlag: McGraw-Hill Education, 1996
ISBN 10: 0070228221 ISBN 13: 9780070228221
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