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Service Management: Operations, Strategy, Information Technology - Hardcover

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780070217607: Service Management: Operations, Strategy, Information Technology

Inhaltsangabe

Designed for courses in service management, service operations management, or operations management. This book looks at services and the economy, the service concept and competitive strategy, and managing service operations.

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