Broadcasting: Cable and Beyond - An Introduction to Modern Electronic Media - Hardcover

Dominick, Joseph R.; Etc.; Sherman, Barry; Copeland, Gary

 
9780070178175: Broadcasting: Cable and Beyond - An Introduction to Modern Electronic Media

Inhaltsangabe

This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.

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