Logistical Management: The Integrated Supply Chain Process (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Bowersox, Donald J.; Closs, David J.

 
9780070068834: Logistical Management: The Integrated Supply Chain Process (MCGRAW HILL SERIES IN MARKETING)
Hardcover
ISBN 10: 0070068836 ISBN 13: 9780070068834
Verlag: McGraw-Hill Professional, 1996

Inhaltsangabe

Written by a well-renowned author team, this undergraduate text is intended for the required course for all logistics, transportation, and material management majors, as well as for the logistic elective course for marketing majors. This book is an updated, broadened version of a classic text last published in 1986 and now uses a systems integration of physical distribution, manufacturing support, and procurement for a viewpoint of total logistics management. The book presents a comprehensive description of contemporary logistical practice as it currently exists within the private and public sectors. It also presents a conceptual approach to integration that illustrates how the discipline is likely to change in the future. In-depth treatment of more advanced topics, such as strategic alliances, materials management integration, inventory, information technology, and location analysis, make the text useful for secondary coursework. Comprehensive case material and problems supplement the text.

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Über die Autorinnen und Autoren

John H. McConnell Professor of Business Administration at Michigan State University. He received his Ph.D. in marketing at Michigan State and has worked with industry throughout his career. He the author of many publication in journals and proceedings, including Harvard Business Review and journal of Marketings.

Professor of Marketing and Logistics at Michigan State University. He received his Ph.D. in marketing and logistics from Michigan State. Dr/ Closs is the author or coauthor of many publication in journals and proceedings, System Editors of the Journal of Business Logistics, and coauthor of Simulated Product Sales Forecasting.

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Verlag
McGraw-Hill Professional
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
0070068836
ISBN 13 
9780070068834
Einband
Gebundene Ausgabe
Anzahl der Seiten
730
Kontakt zum Hersteller
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Verantwortliche Person
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