B2B Exchanges: The Killer Application in the Busines-to-Business Internet Revolution - Softcover

Über die Autorinnen und Autoren

Arthur B. Sculley spent twenty-five years with J.P. Morgan in asset management and corporate finance. He is now a partner in Sculley Brothers LLC, a private investment firm. In 1997, Institutional Investor named him one of the top twenty people revolutionizing on-line finance.

W. William A. Woods, with over fifteen years experience as a securities lawyer and securities market consultant, has cofounded a company that consults on the development of securities exchanges around the world. He is also CEO of the Bermuda Stock Exchange.

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Business-to-business e-commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightforward book by two top experts is on-line finance is the first to show you how to successfully set up and run an exchange.

Bidding for goods and services on-line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.