The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado - Softcover

Wiefels, Paul

 
9780066620558: The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
Softcover
ISBN 10: 0066620554 ISBN 13: 9780066620558
Verlag: Harper Business, 2002

Inhaltsangabe

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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Über die Autorin bzw. den Autor

Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.

Von der hinteren Coverseite

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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Verlag
Harper Business
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0066620554
ISBN 13 
9780066620558
Einband
Taschenbuch
Anzahl der Seiten
352
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
GS1 Slovakia
https://www.gs1sk.org

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Žilina
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Slowakei

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