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Inhaltsangabe
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. T05D-02397
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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Verlag:
HarperCollins Publishers, 1999
ISBN 10: 0066620023
ISBN 13: 9780066620022
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Anbieter: Better World Books: West, Reno, NV, USA
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Zustand: Very Good. Rev. Ed. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 3946463-75
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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Verlag:
HarperCollins Publishers, 1999
ISBN 10: 0066620023
ISBN 13: 9780066620022
Gebraucht
Softcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Rev. Ed. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 2196635-6
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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Verlag:
HarperCollins Publishers, 1999
ISBN 10: 0066620023
ISBN 13: 9780066620022
Gebraucht
Softcover
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. rev4799805998
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.47. Artikel-Nr. G0066620023I2N00
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