IRRATIONALLY YRS: On Missing Socks, Pickup Lines, and Other Existential Puzzles – An Illustrated Behavioral Economics Q&A with Wit - Softcover

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Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

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New York Times bestselling author Dan Ariely teams up with legendary New Yorker cartoonist William Haefeli to present an expanded, illustrated anthology of his immensely popular Wall Street Journal advice column, "Ask Ariely."

Social scientist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. Ariely applies this scientific analysis of the human condition in his "Ask Ariely" Q&A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums, ranging from the serious to the curious.

• What can you do to stay calm when you're playing the volatile stock market?
• What's the best way to get someone to stop smoking?
• How can you maximize the return on your investment at an all-you-can-eat buffet?
• Is it possible to put a price on the human soul?
• Can you ever rationally justify spending thousands of dollars on a Rolex?

With their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and, most important, gain a new perspective on how to deal with the inevitable problems that plague daily life.