John Joseph wants men to know, in no uncertain terms, that they don’t need to eat steak, burgers, wings, ribs, or any other animal product, for that matter, to be strong—in fact, he would argue, eating animals is for the weak. Because when your protein sources come from animals, you’re missing out on all of the nutritional benefits of a plant-based diet—a diet that can make you more fit, more sexy, and more manly. ??
In Meat is for Pussies, Joseph presents a throw-down of information, offering both personal and scientific evidence that a plant-based diet offers the best path to athleticism, endurance, strength, and overall health. In addition to handily dispelling the myths surrounding meat, Joseph offers workout advice, a meal plan, and recipes that make going plant-based easy. Flavor and vitamin-packed options like the Working Man Stew and Veggie Chili with Cornbread will keep men’s (and women’s) bodies healthy and energized, while workouts that emphasize cardio and strength training build endurance and stamina and prove that you don’t need meat to build muscle.??
Joseph also offers living proof that living a plant-based lifestyle is badass, from super-athlete Brendan Brazier to MMA champion Jake Shields to Joseph himself, who is an Ironman Triathlete and still rocking out (at the age of fifty-two) on world tours as the frontman for his legendary band the Cro-Mags. Joseph’s passion for educating the world about the benefits of a plant-based diet comes through on each page, in a voice and a vocabulary that is uniquely his own. At the end of the day, he wants readers to live a long, healthy, happy life . . . and he won’t take no for an answer.
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John Joseph is the front man for the legendary punk band the Cro-Mags and the author of the self-published memoir The Evolution of a Cro-Magnon. He is an Ironman triathlete and has been strictly plant-based for thirty-three years and counting. He lives in New York City.
Think eating meat makes you macho? Think again.
Punk rock icon John Joseph grew up on the mean streets of New York City in the 1970s. From gang fights to drug addiction, foster homes to lockups—he’s lived it all. But shifting the way he thought about food is the one decision he credits with saving his life.
Today at age fifty-four, he’s completing triathalons, keeping up with guys half his age, and still rocking with his band on world tours. In Meat Is for Pussies, he offers a no-holds-barred guide to plant-based living for every dude out there who thinks grilling burgers, going out for a steak, or sitting down with a bucket of wings is a “guy thing.”
Joseph presents a throw-down of information, offering both personal and scientific evidence that a plant-based diet offers the best path to athleticism, strength, sexual stamina, and health. In addition to smashing the myths surrounding meat, Joseph offers a meal plan, recipes, and a workout regimen that make it easy to go plant-based and get a ripped body.
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