LogoConstruction offers a one-of-a-kind window into theworkflow of some of world’s most successful graphic designers, delivering an essential resource for workingprofessionals and aspiring up-and-comers in the world of design. Designjournalist Paula Yacomuzzi walks readers throughevery step of the logo design process, using real-world examples that traceimages step-by-step from their initial sketches to the final products: logosnow instantly recognizable to millionsof consumers around the world. Readers of Peleg Top’sLogolicious and David E. Carter’s The Big Book of Logos will not want tomiss this practical guide to creating marketable, effective graphics to meetthe demands of every type of client—from YouTube to yourself.
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The best way to learn how to create a successful logo and artful branding for a demanding client is to follow the process of other successful designers. This book does just that by allowing the reader to see how world-class designers go from client brief to successful brand identity step-by-step. Each case study includes the initial design sketches, visuals that inspired the designers along the way, and even all of the missteps leading to the final, accepted product. Logo Construction is a backstage pass to the world of logo design, a realm usually hidden behind the final product’s finished façade.
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