Mad Men Unbuttoned: A Romp Through 1960s America

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9780061991004: Mad Men Unbuttoned: A Romp Through 1960s America

Mad Men Unbuttoned is a visually arresting celebration of the cultural and artistic ephemera of the 1960s advertising age, the Mad Men era. Based on the popular blog, Mad Men Unbuttoned “nails the 1960s and the ad industry during this fascinating era,” and is “a good, fast, joyful read.” (Nina DiSesa, Chairman, McCann New York).

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From the Back Cover:

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits:

  • Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.
  • The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.
  • When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.
  • The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage.
  • In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

About the Author:

After graduating from UCLA with a BA in history and working as a union organizer in L.A. and Washington, D.C., for a number of years, Natasha Vargas-Cooper began her writing career as a film critic for E! Entertainment. Her reporting, essays, and interviews have appeared in print and Web publications ranging from the Daily Beast, New York magazine, BlackBook, Gawker, and Interview. She is currently the Los Angeles correspondent for The Awl.

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