Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers―GM, Ford, and Chrysler – A Riveting Inside Account of an Iconic Industry's Survival Fight - Softcover

Vlasic, Bill

 
9780061845635: Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers―GM, Ford, and Chrysler – A Riveting Inside Account of an Iconic Industry's Survival Fight
Softcover
ISBN 10: 0061845639 ISBN 13: 9780061845635
Verlag: William Morrow Paperbacks, 2012

Inhaltsangabe

Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler.

In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time.Once Upon a Caris a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.

   

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Über die Autorin bzw. den Autor

An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.

Von der hinteren Coverseite

Once Upon a Car is the brilliantly reported, inside-the-boardrooms-and-factories story of Detroit's fight for survival, going beyond the headlines to chronicle how the country's Big Three auto companies teetered on the brink of collapse and pulled themselves together under new leadership at Ford and government assistance to General Motors and Chrysler. In this riveting true account of an iconic industry in crisis, Bill Vlasic takes readers from the gleaming corporate skyscrapers, massive auto plants, and union halls to the U.S. Congress and into the Oval Office, introducing a cast of memorable characters, many of whom are speaking out for the first time. Once Upon a Car is a uniquely American tale of success, failure, and redemption, chronicling a vitally important chapter in an astonishing story that is still unfolding—a story no one is more qualified to tell than Bill Vlasic.

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Verlag
William Morrow Paperbacks
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0061845639
ISBN 13 
9780061845635
Einband
Taschenbuch
Anzahl der Seiten
416
Kontakt zum Hersteller
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Weitere beliebte Ausgaben desselben Titels

9780061845628: Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

Vorgestellte Ausgabe

ISBN 10:  0061845620 ISBN 13:  9780061845628
Verlag: William Morrow, 2011
Hardcover