The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

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9780061763274: The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today
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""The 2020 Workplace" is a thought-provoking guide to the emerging workplace trends and how they will shape business in the future."----Peter Cappelli, George W. Taylor Professor of Management and Professor of Education, The Wharton School of the University of Pennsylvania

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The workplace of the future is being shaped today by Web 2.0 - a collection of breakthrough social media technologies - and the Millennial Generation, born after 1980. The entrance of these hyper-connected workers will put increased pressure on employers to overhaul their approach to talent management. "The 2020 Workplace" offers a practical game plan companies can use to transform their business; achieve compelling business results, such as increased innovation, improved customer connectedness, and engaged employees; and, compete more effectively in the global marketplace. Based on key findings from two surveys of global professionals, as well as case studies from organisations like Deloitte, Cisco, Bell Canada, Jet Blue, Nokia, and NASA, this book shows how the same social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Jeanne C. Meister and Karie Willyerd include real-world examples of these practices in action, including a YouTube new-hire orientation contest, use of Twitter for sourcing job candidates, and a video game for new hires. In addition, the authors offer 20 predictions for the 2020 workplace and a glossary for those who have never texted, posted...

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Meister, Jeanne C.; Willyerd, Karie
Verlag: Harpercollins Publishers Inc Jun 2010 (2010)
ISBN 10: 0061763276 ISBN 13: 9780061763274
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Buchbeschreibung Harpercollins Publishers Inc Jun 2010, 2010. Buch. Buchzustand: Neu. 238x162x27 mm. Neuware - The workplace of the future is being shaped today by Web 2.0, defined as a collection of innovative social media technologies, and the increasingly influential 'Google Generation' (those born after 1980). The new work environment demands that employers overhaul their approach to both recruitment and learning, and THE 2020 WORKPLACE by Jeanne C. Meister and Karie Willyerd will be a practical game plan that companies of all stripes can use to transform their workplace into one that will compete more effectively in the global marketplace. Some of the key features include: - Key findings from two global surveys. The first surveyed 2,200 working professionals from around the world on what they seek from employers, both now, and in their anticipated future. The second survey queried 300 employers from around the world on the practices they have in play now, and those they expect to use in the future. - Over 50 case studies developed through over 100 personal interviews with companies that are leading the way, including Deloitte, IBM, Cisco, Bell Canada, Jet Blue, Nokia and NASA. - Real examples of how companies are using social media today to recruit, engage, develop, and connect employees, including Deloitte s 'Film Festival,' a YouTube contest in which employees created recruitment videos and Sun Microsystem s use of 'Dawn of the Shadow Specters,'a video game used to teach new hires. - A 20/20 summary at the end of each chapter to help those of you who are inundated with the number of books and magazines stacked up next to your bedside, or on your Kindle. - Twenty predictions for the 2020 workplace. - The 2020 glossary, making it easy to read through the book with a ready reference at hand, for those who have never texted, posted a message on a Facebook wall, or don t know the difference between sending a tweet on Twitter and going to TeeBeeDee, a social networking website for people over 40 years old. 304 pp. Englisch. Artikel-Nr. 9780061763274

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