WHAT WOULD GOOGLE DO: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems - Softcover

Jarvis, Jeff

 
9780061709692: WHAT WOULD GOOGLE DO: Reverse-Engineering the Fastest Growing Company in the History of the World – Essential Strategies for Solving Today's Business Problems
Softcover
ISBN 10: 0061709697 ISBN 13: 9780061709692
Verlag: Business, 2011

Inhaltsangabe

“Eye-opening, thought-provoking, and enlightening.”
—USA Today

“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”
—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

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Über die Autorin bzw. den Autor

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

Von der hinteren Coverseite

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.

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Verlag
Business
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
0061709697
ISBN 13 
9780061709692
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
HarperCollins Publishers, Product Safety Manager
enquiries@harpercollins.ie

HarperCollins, Macken House, 39/40 Mayor Street Upper
Dublin 1
D01 C9W8
Irland

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